What is a Brand Design Sprint

What is a Brand Design Sprint at Pasimedia?

‍

Building a brand is a task fraught with challenges, and at Pasimedia, we understand the vital importance it holds for an organization's success. In a world where customer and potential customer responses to a brand can determine a company's fate, whether we're creating a brand from scratch or revitalizing an existing one, the Brand Design Sprint is an invaluable tool.

This strategic exercise transforms scattered ideas about your brand into a comprehensive profile. By answering specific questions about your brand, we illuminate its mission, roadmap, and other crucial aspects that shape its identity.

How do we incorporate the Brand Design Sprint?

‍

Our introduction to this methodology was inspired by experts like Jake Knapp, who detailed the process in his book "Sprint." The key ideas behind our Brand Design Sprint originated from diverse sources, from Steve Jobs' internal meeting in 1997 at Apple to Simon Sinek's TED talk, "How Great Leaders Inspire Action." For detailed insights into how we apply this approach, our CMO, Barbra Gago, shares in a blog how Pasimedia successfully underwent this process with Miro's remote team.

‍

Why opt for a Brand Design Sprint?

‍

At Pasimedia, we advocate for the use of the Brand Design Sprint as a means to build a distinctive profile for your organization. These sprints allow you to visualize the future roadmap, define values, identify your audience, and understand why your company exists. This strategic exercise helps us define the attitude and style of your brand, enabling us to compare and stand out among companies operating in the same space.

How do we conduct a Brand Design Sprint?

‍

1. Gather your team, including the CEO, co-founder, marketing or product lead. Appoint a "decision-maker" and facilitators.
2. Plan uninterrupted time, typically around 3 hours.
3. Begin with your 20-year roadmap, encouraging reflections on your brand's future life.
4. Conduct the "what, how, why" exercise to define fundamental aspects of your company.
5. Build your company's three core values by sorting decision-making principles.
6. List your top three target audiences, encouraging everyone in the room to participate.
7. Explore your brand's attributes with the 'Personality Sliders' exercise.
8. Analyze your competitive landscape by identifying other organizations in your space and highlighting unique opportunities.

‍

When do we recommend a Brand Design Sprint?

‍

We suggest considering a Brand Design Sprint when facing crucial triggering events, such as naming your company, designing a logo, hiring an agency, or drafting a manifesto.

‍

Frequently Asked Questions about Brand Design Sprints:

How do you define a brand strategy?

‍A brand strategy is a long-term plan to develop the brand, with the goal of making consumers identify and choose your brand over others. We conduct Design Sprints to determine the landscape of your company's brand strategy.

How do you discover your brand's personality?

‍A Brand Design Sprint is the perfect way to discover your brand's personality. We use exercises that invite you to position your organization on the extremes of the brand, such as Friends and Authority or Mass Appeal and Elite.

When is the right time for a Brand Design Sprint?

‍We recommend conducting a Brand Design Sprint when facing critical events in your company, such as naming the organization, designing the logo, hiring an agency, or drafting a manifesto.

Contact us to discover how a Brand Design Sprint can transform your company's identity! We're here to plan the right path for your brand.