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Mark Fast

super fast track in LFW.

Mark Fast is none other than our favourite designer from London Fashion Week, using modern knitwear technology to create luxury pieces. We were immediately excited about becoming his digital partner to help build his online identity.

CLIENT:

Mark Fast

ROLE:

Website & Branding

MORE INFO:

markfast.com

Mark Fast

super fast track in LFW.

It’s none other than our long-time favourite knitwear designer of London Fashion Week. The talented Canadian has dressed Tilda Swinton, Grace Jones, Rihanna, Rita Ora, among other celebs!

CLIENT:

Mark Fast

ROLE:

Website & Branding

MORE INFO:

markfast.com

Brand

The Task.

To create a mobile and desktop-friendly e-com platform to fulfil his global customer needs.

The Challenge.

To transfer Mark Fast’s unique visual identity into an exciting website that would express his vision and reach further markets.

Our Approach.

We took an outdated web and reworked it to create the bold, modern look needed to express his design and ideas better.

We used sharp lines and fluorescent colours, characteristic of his latest collection, and applied them to the visual language throughout the website. These designs were later translated into other pieces too.

Being a fashion designer, we knew exhibiting his clothing had to be a priority. We created a gallery section where users can explore his collections and see his designs in detail with high-quality images.

Our next step is to launch an integrated e-commerce for international clients.