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Indochina

Making way for Southeast Asian coffee.

Indochina, a coffee trader importing green beans from Southeast Asia to the UK and Europe, reached us when their project was only starting to develop their branding and design. With an amazing story to tell, we were inmediatly excited about becoming their digital partner.

CLIENT:

Indochina Coffee

ROLE:

Branding / Design / Content / Social Media

MORE INFO:

indochinacoffee.com

Specialty Coffee

Indochina.

Indochina coffee is a specialty green coffee trading company, focusing on Southeast Asia. We got a chance to learn and look at the coffee world from a different perspective and grow together which involved us creating Indochina’s website, logo and marketing materials.

CLIENT:

Indochina

ROLE:

Brand & Web development

MORE INFO:

indochinacoffee.com

Branding

The Task.

To develop branding and design that express their value proposition and reach their target audience.

The Challenge.

To translate the client’s mission and work into a compelling narrative that delivers business results across multiple channels.

Our Approach.

Having partnered with Indochina from the start, we developed their brand voice and overall design. We designed their website, logo, and other print marketing materials to use at coffee events.

For their packaging and other comms, we came up with one single label design with slight colour variations according to the origin: red for China, blue for Philippines and green for Myanmar.

With so much to say about coffee farming and sustainability, we wanted to leverage the potential of the brand through storytelling. We created content for their digital platforms, from blog posts to improve their SEO to professional photoshoots of their products for their social media feeds. We also produced a fun animation to illustrate their coffee’s journey and then used it as the creative piece for a paid social media campaign.