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Gold to Water

One bracelet, for one water filter for Africa.

 

Have you ever imagined a perfectly balanced economy? Gold2Water have too. For every piece of jewellery you buy, a water filter is being delivered to Africa by their partners ‘Waves for Water’.

CLIENT:

Gold to Water

ROLE:

Website & Content

MORE INFO:

goldtowater.com

Gold to Water

One bracelet, for one water filter for Africa.

 

Have you ever imagined a perfectly balanced economy? Gold2Water have too. For every piece of jewellery you buy, a water filter is being delivered to Africa by their partners ‘Waves for Water’.

CLIENT:

Gold to Water

ROLE:

Website & Content

MORE INFO:

goldtowater.com

We started working with this e-commerce business in 2015, creating their entire marketing strategy and managing Instagram feeds. Each marketing approach we designed for Gold2Water was created for women who care about the world, the environment and about their own personal style.

One of our main challenges was to drive e-commerce growth in the company and it was clear to us that there was a need to integrate the latest technology in the UX. We created an interactive piece using waypoints integrated into their video, where the user could easily navigate the e-shop by clicking on the jewellery in the video. This interactive feature was well received by their target audience and helped build a successful e-commerce business.